Create Irresistible Opt-In Rewards to Reel in Email Subscribers, Clients and Customers

“If you want to make an impact, you need to focus on social media, gain thousands of followers, and become the ultimate influencer!”

“Your email list is gold! Build a loyal following of clients and gain a steady stream of income with subscribers who are eager to buy your programs and digital products!” 

You’ve heard it all before. If you want to have a successful business, you need to master both the social media AND the email list game. But more often than not, you feel like you’re just spinning your wheels with both. 

You know the online struggle. It’s tough connecting with your customers and followers, especially on social media. 

Facebook. Twitter. Instagram. Pinterest. 

You’re only one person and don’t have time to keep up with it all, aaahhhh!!! 

On the one hand, with social media, it’s great to interact with your followers in real time. You can respond to their comments and questions, share behind-the-scenes photos and videos of your business, and even work with brands and cross-promote with other leaders/influencers in your field. 

But with your email list, you can really show up as your authentic self, connect with real people (not bots) who want to hear from you, and earn an income from your subscribers-turned-clients without having to pay for ads or boosted posts.

That’s right, with your very own list, you can beat the ever-changing headache of algorithms! 

Because seriously. When was the last time you got an actual client from an organic social media post? 

If you’ve been relying on social media platforms for promotions and sales, what would happen to your business if one of them lost its popularity status – Myspace, anyone? – or ever shut down for good?? 

You’d have absolutely NO WAY of getting in touch with your followers, clients and customers. Your revenue and tribe could essentially disappear OVERNIGHT! 

Which means: Your promotions + no social media platforms = No buzz, no engagement and no sales! 

So how are some influencers managing to keep their businesses up and running when they only post once or twice a month? Do they have a secret weapon to get people to eagerly relinquish their email addresses in order to buy their products and spread the word about their services?

In fact, they do! And the good news is that it’s a tool you can easily start using as part of your marketing strategy. Just imagine having a no-fail way to stay in touch with your community, so you can encourage them to buy and spread the word about your products and programs. 


  • You’re struggling to get people to eagerly join your waiting list for your upcoming book, product launch or digital program 
  • You’re pulling your hair out watching your social media posts get fewer engagements and likes because of ever-changing algorithms 
  • You feel like you’re spinning your wheels to make more sales, but everything you’ve been doing just isn’t working


  • You’re getting tons of newsletter subscribers every day, and they’re eager to be the first to know about your upcoming projects and products
  • You’re not stressed about being a social media influencer and instead focus on using your accounts to convert followers into subscribers 
  • You’re selling more programs, products and offerings through your newsletter 
  • Once they start receiving your emails, they’ll truly recognize the value you bring to their lives and business when you share insider tips, give early access to programs and events, and offer news and discounts that’s not available anywhere else. 


When it comes to getting subscribers, the key is creating an exclusive free offer, or Freebie, that makes it a no-brainer for clients, customers and followers to move quickly on your call-to-action. That can range from “Join Today!” to “Pre-Order a Copy Now!” to “Submit Your Proof of Purchase Here!”

It’s true that Freebies are commonly used to encourage newsletter opt-ins. But as you can see, they’re actually used in a variety of ways to get you more email addresses. 

They are a fantastic marketing tool to ignite swift action from your clients. Get ready for increased sales, engagement and buzz when they pre-order your book, register for your online course, or sign up for your product launch waitlist. The best part is that all of these require an email address for fulfillment, so ka-ching! 

Ultimately a Freebie is both a reward and an easy way to say “Thank You For Your Support.” And when used strategically, you can get email subscribers more quickly, secure enough pre-orders to hit the bestseller list, and even get a customer to buy multiple products at once. Ready to use a Freebie so you can reach your goals faster?  


I’m a Marketing and Publicity Coach who works with influencers, authors, and entrepreneurs – like you! – to promote their platform, products and brand. 

I’ve spent years working with authors and personalities, creating free offers for their marketing campaign that increased sales and captured emails:  

  • Bobby Bones: The book announcement for this country radio DJ, American Idol mentor and Dancing with the Stars winner launched with a one-hour, time sensitive proof of purchase requirement. Once the first hour expired, a set of tiered Freebies became available based on the number of books purchased. This resulted in sales of 8,000+ units in just one week! 

  • Ian Frisch: This journalist and member of the52 (a secret society of magicians) teased a card trick to magic fans everywhere by offering an exclusive behind-the-scenes video. This Freebie showed Ian’s step-by-step instructions on how to perform the trick. 

  • Sarah Wilson: Fans of this health and wellness influencer, who founded the popular I Quit Sugar platform, received an early recipe from her ebook The Anti-Anxiety Diet. 

  • The Women’s March Organizers and Conde Nast: Timed with the one year anniversary of The Women’S March, this Freebie was a Daring Discussions Toolkit that included a companion video, further explaining how to effectively use the digital download.

  • Gabrielle Union: For the actress’s memoir, Freebie recipients received an early excerpt booklet months ahead of the book’s on-sale date for an exclusive sneak peek at her personal essays. 

After more than 5 years of brainstorming, creating and executing free offers for dozens of personalities, experts and influencers, I’ve seen how a Freebie is a must-have component of a successful marketing strategy. 

And that’s why I’m excited to bring to you …


We’ll strategize and create your perfect free offer and mobilize your tribe to subscribe and buy. At the end of 30 days, you’ll have an irresistible Freebie that you can immediately start offering to your clients, customers and followers. 


  • 1 x Questionnaire to be filled out prior to our session:

To kick-off our complimentary consultation, you’ll answer a set of questions at least 48 hours in advance of our call, sharing details about your business, services, product and launch date (if applicable). This will help me to have a better understanding about your business and needs, and allow us to maximize our time together on how you can achieve faster results.

  • 1 x 90-minute strategy session with me via phone or video call (with homework) 

This is where the fun starts! We’ll spend this time finalizing the type of free offer that will work best for your goals. Then we’ll lay out the next steps you need to take to create and implement it. We’ll also develop a simple and straightforward plan so that you can get your exclusive free offer out to the world in 30 days so you can start reeling in your perfect subscribers and clients. 

  • 1 x 45-minute follow-up session via phone or video call 

Over the next 2 weeks, you’ll work on your free offer strategy plan. We’ll then have a follow-up call to discuss the status of your progress. You’ll also have the opportunity to ask me questions, and we can address any challenges. This session will serve as an accountability checkpoint to keep you on track to completing your Freebie!

Just imagine how the perfect Freebie can change your business, platform and brand. Sold out courses! Bestselling author status! People eagerly joining your waiting lists for launches and announcements! And ultimately an ever-growing email list with subscribers who are ready to pay for access to your expertise, products and services! 


Schedule your No-Brainer Free Offer Strategy Session and submit your payment here.

Have questions? Email me at Look forward to working with you!