For years, rappers have put news headlines and political issues into their music, but lately with today’s climate. more mainstream artists are refusing to play it safe with their brands. Sure, they can cause an uproar when they start sexualizing their appearances, but many are now stepping into the political fray knowing it might cost them fans. But they know their messages need to reach the masses.
Take for example two recent pop culture icon examples. First Taylor Swift, who notoriously received backlash in recent years for not speaking out during the 2016 Presidential Election or worldwide-reaching The Women’s March campaign, released her song “Calm Down.”
“You just need to take several seats and then try to restore the peace
And control your urges to scream about all the people you hate
‘Cause shade never made anybody less gay.”
And today, Miley Cyrus released a video for her new single Mother’s Daughter.
“Don’t f*ck with my freedom
I came back to get me some
I’m nasty, I’m evil
Must be something in the water or that I’m my mother’s daughter”
Incorporating political statements and messages into a personality or product’s brand can be tricky, especially when it comes to the entertainment business. Many people will claim that they want these two categories to be completely separate, but a majority of today’s consumers are socially conscious. They want to support brand’s who are involved with non-profits or with companies who have started their own (like Toms and Warby Parker).
Or they’ll support influencers specifically because of their socially conscious platforms for justice, equality and human rights. With social media being a go-to avenue to share information, news and ideas, and to give the public a closer look at the face and name behind the brand, we’re in a new era where it may no longer be possible to separate professional and personal personas anymore. And when the lines start to blur, EVERYONE has an opinion and they’re not afraid to share it.
Since Miley’s video just premiered today, we’ll soon see if her bold and in-your-face statements will upset the public. But then again, perhaps Taylor has it right, and everyone just needs to calm down.
Are there personalities and brands you support because of their causes? Are there any that have lost your support because of their social and political platforms? Comment below and share!